Quotes: Motivational
Go confidently in the direction of your dreams. Live the life you have imagined.
Henry David Thoreau
Emotional Branding
“Emotional branding is about building relationships;it is about giving a brand and a product long-term value”….”It is based on that unique trust that is established with an audience. It elevates purchases based on need to the realm of desire. The commitment to a product or an institution, the pride we feel upon receiving a wonderful gift of a brand we love or having a positive shopping experience in an inspiring environment where someone knows our name or brings an unexpected gift of coffee – these feelings are at the core of Emotional Branding.” Sergio Zyman former chief marketing officer Coca Cola]