Writing

Energetic session posing a series of questions. Are children over indulgent Technology Eating Monsters or are they still children? This was proposed by Gary Pope from Kidsindustries who gave a great presentation, raising some interesting points. Looking at sociometric status it is the revered child that has all the technology and is the early adopter. He went on to discuss the work of Lev Vygotsky and Rubin, Fein and Vanderberg 1983, looking at the importance and value of play to this age group. Play is how kids learn, it is an education activity, socially interactive, requires the guidance of partners, playing at getting it right. Play is also intrinsically motivated, an end in itself, freely choosen and a pleasurable, non literal engaging activity. The zone of Proximal Development the space where kids are ‘Just out of their depth’ where they engage and learn the most. Kids also play a whole 18 months beyond their average age.__Richard Deverell gave us his perspective on the Broadcasters multi-platform Perspective. In an ideas centric culture the need to work across platform and bring about a convergence of production. This is a fascinating question and poses a huge challenge for an organisation like the BBC.__Case studies: Bamzooki – Paul Tyler BBC, Blackbeard Connection – Frank Alsema 4XM._Speakers: Gary Pope – Kidsindustries, Ashley Cooksley – AOL UK, Richard Deverell – BBC Childrens.

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Very enjoyable day with a great line up of speakers. A couple of my favourites were Ron Pompei and Jeff Veen. The key thread running through out the day, was the user being the co author of the experience.__Ron Pompei presentation “Emerging Trends in Creative Thinking” explored the principles of environment and experience design. Integrating commerce, culture and community to create value and meet human expectations. Creating transformative environments such as a “a shop or work space that impacts on the user not simply on a physical level but emotionally intellectually and spiritually as well.” Working with clients to understand the emerging culture and growing shift in values. __A rich presentation by Jeff Venn which looked at designing the new web, mainly focusing on relevance of Web 2.0.__http://www.veen.com/digitalfutures.pdf_One thing that I really hooked into was developing trust at every level. From surface through to strategy. Trust your users – users as peers. Amazing quote that users can deduce whether to ‘trust’ a site within 1/20second._”even if a website is highly usable and provides very useful information presented in a logical arrangement, this may fail to impress a user whose first impression of the site was negative” – Dr Gitte Lindgaard Carleton University._Veen also went on to touch on the Halo Effect. Surprisingly the Halo Effect may or may not have anything to do with the physical appearance of a site. It can equally be applicable to any attribute the user holds valuable. For example a site may look good, and because of this it’s deemed that the content is good, even if the two items are not related. In marketing the Halo Effect is one where the perceived positive features of a particular item extend to a broader brand.

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