Energetic session posing a series of questions. Are children over indulgent Technology Eating Monsters or are they still children? This was proposed by Gary Pope from Kidsindustries who gave a great presentation, raising some interesting points. Looking at sociometric status it is the revered child that has all the technology and is the early adopter. He went on to discuss the work of Lev Vygotsky and Rubin, Fein and Vanderberg 1983, looking at the importance and value of play to this age group. Play is how kids learn, it is an education activity, socially interactive, requires the guidance of partners, playing at getting it right. Play is also intrinsically motivated, an end in itself, freely choosen and a pleasurable, non literal engaging activity. The zone of Proximal Development the space where kids are ‘Just out of their depth’ where they engage and learn the most. Kids also play a whole 18 months beyond their average age.__Richard Deverell gave us his perspective on the Broadcasters multi-platform Perspective. In an ideas centric culture the need to work across platform and bring about a convergence of production. This is a fascinating question and poses a huge challenge for an organisation like the BBC.__Case studies: Bamzooki – Paul Tyler BBC, Blackbeard Connection – Frank Alsema 4XM._Speakers: Gary Pope – Kidsindustries, Ashley Cooksley – AOL UK, Richard Deverell – BBC Childrens.