Open source content management system

Value is what we want to accomplish
For customers and providers, positive user experience is a win-win situation
We want to accomplish value through positive user experience
The user experience is a series of phases, we have to focus on positivity in findability, accessibility, desirability, usability, credibility and usefulness
To achieve this we work backwards, starting and ending with search engine strategy, and going through and making a choice about each of the factors

Ten general principles on UI design according to Jacob Nielsen